This is the Europromas Business Unit dedicated to industry.
Thanks to a highly qualified team and a consolidated experience, BU deals with training marketing and sales teams, strategic and operational development among the following areas: industrial cross-marketing (products and services), brand-marketing, and e-business; combining advanced digital advertising strategies with current digital-skills such as digital intelligence and data-driven marketing, It creates high performance solutions for the development of lead generation and contact nurturing.
These activities are then integrated with social selling strategies (using LinkedIn to create relationships) to develop relationships and business both among domestic and foreign markets.
Developing, launching, managing and monitoring digital advertising campaigns (AdWords, YouTube, LinkedIn...) designed for industrial fields, it is one of the digital skills that has increased Europromas' authority.
The system consists of two types of processes: tactical ones such as digital intelligence and data-driven marketing that allow certified technicians to achieve the optimal objectives in any country in the world and evolutionary ones such as the use of data-tracking, to produce high-value leads, or artificial intelligence (dedicated to contact scouting - AI Search campaigns).
These innovative processes enable industrial campaigns to be performant, cloneable and evolvable.
Among the main digital skills, Lead Generation is one of the most relevant.
Thanks to the mix of strategic-operational techniques Europromas are able to help industrial companies to develop strategies for generation, cultivation and developing contacts.
The company has created a set of reliable solutions for optimal lead nurturing, lead generation, lead engineering and contact scouting: funnel-marketing solutions designed to evolve and integrate the cross-marketing systems of any company among the B2B industrial world.
Industrial companies must be resilient and be able to adapt to changes in the context in which they operate.
The pandemic has inevitably changed such relational customs: unconfirmed fairs and the use of the phone have been largely replaced by digital tools such as videocalls, however above all with the use of LinkedIn.
Europromas is sensitive to the use of this platform and social selling (the use of LinkedIn to make reports) to which it has dedicated training programs at various levels: tactical-strategical (training managers), operational (training in operational profiles) and evolutionary (Sales Navigator and advanced relationship training techniques).
The pandemic and smart-working have led to the need for an evolution of relationship systems: every day, sales, marketing, service and customer-care teams need new ways to relate with prospects, customers and suppliers.
Equipping your employees with the basic knowledge of Linkedin (used for relationship management and lead follow-up) and/or teaching the more qualified teams the use of strategic and potential tools such as Sales Navigator, has become fundamental.
Experienced and qualified tutors will organize the changes and flank staff with Europromas' effective training programmes.
For industrial businesses, the change in relational customs has led to the need to review the potential of their cross marketing and storytelling, presenting the need to update everything.
Through its social channels, Europromas offers monthly orientation webinars (both medium-level and entry-level) and is working on the development of video courses oriented towards the deepening of topics or oriented to operational training.
Communication tools are already present among many scenarios, however Europromas also have the power to become an expert partner to develop instruments for these tools, supporting their Customers in non-digital realizations, namely: creative-graphics, visual designs, adv printing, catalogs, product/service brochures, budgets, dossiers, manuals.
While among the digital world, we propose optimal solutions for: websites, thematic portals, landing pages, integrated systems for mail-marketing, apps for the mobile world, both active and passive. In addition, we are specialized in developing software tools (mainly web-oriented).
With the changes, new opportunities have been created and even B2B users are more oriented towards using the web to shop.
Online it is now possible for industrial companies to sell, promote spare parts, material, accessories, kits and service packages (working hours), tele-assistance, webinars and/or courses.
Europromas proposes to tackle the e-business world using two phases: the design and implementation of the platform (Prestashop, Magento or custom...) followed by the strategic phase where the platform will become the protagonist of integrated launch and sales push strategies!
Europromas, although specialized in industry, is also a comprehensive new media agency concerning design, realization and finalization of 'content' perspectives such as: 2D video (simple object graphics ideal to speak about consulting and processes...), 3D videos (animations to demonstrate features, machines, devices, patents... ) and videomaking with real footage (also with drones).
In addition to videos, Europromas are experienced in creating fixed and/or animated infographics and in developing content dedicated to social narration.